ToumAI Analytics Secures €1M to Pioneer Next-Generation Global CX with Groundbreaking AI Technology from Africa
Rabat, Morocco – [10/02/2025]
ToumAI Analytics, a cutting-edge technology
company, has successfully raised €1 million in its pre-seed funding round. The round
was led by Launch Africa, with participation from Madica Ventures (Flourish Ventures),
Orange Ventures, Digital Africa, GO Ventures, business angel Bruno Akpaka and the
support of BPI France. This funding will empower ToumAI to accelerate its mission of
delivering truly personalized, adaptive, and sustainable CX solutions across diverse
markets worldwide, starting with Africa's unique multicultural landscape.
Redefining CX through a Holistic vision of customers.
ToumAI Analytics is setting
a new global benchmark in CX by leveraging Africa's unparalleled diversity as a
testing ground for addressing the complexities of multilingual, cultural, generational,
and emotional challenges. Its suite of AI-first CX solutions, named HolistiCX,
leverages a unique Compound AI architecture that integrates fine-tuned AI models to
deliver tailored, actionable solutions & insights to enterprises. ToumAI's architecture
intelligently combines large open-source language models with more compact
proprietary models, tailored to the specific needs of each use case. Unlike traditional
large-scale solutions that require high computational power, this approach optimizes
efficiency while ensuring superior results for targeted tasks, with minimized resource
consumption.
In today's interconnected world, existing CX solutions often fail to capture the nuances
of multilingual expression and cultural differences. Having proven its approach in
Africa's complex multicultural environment,ToumAI’s business model offers globally
scalable APIs that enhance voice commands in local languages, improve IVR
systems for natural language expression, and enable advanced churn detection.
Additionally, ToumAI aggregates data across often siloed departments to extract relevant insights, perform quality control, and provide actionable recommendations
for improving customer relations and CX globally.
HolistiCX transcends multilingual support by enabling businesses to adapt
customer interactions based on generational preferences, emotional profiles, and
communication channels. Whether engaging across multiple generations, multiple
locally spoken languages, or culturally diverse audiences, ToumAI ensures every
interaction resonates at a deeply personal level.
A Year of Transformative Growth
A Year of Transformative Growth In 2024, ToumAI Analytics demonstrated its
potential for global impact:
• Expanded its customer base to include leading organizations in
Morocco, Senegal, Malta, and soon Tunisia.
• Partnered with multinational leaders like Orange and Attijariwafa Bank.
• Deployed advanced analytics, conversational AI, and sentiment analysis tailored for the global telecommunications, banking, and public services sector.
• Received recognition from prestigious programs like Intel Liftoff Award
and Nvidia Inception for its groundbreaking work in AI and CX.
“This fundraising is a significant milestone for ToumAI Analytics,” said Odin
Demassieux, Chief Executive Officer of ToumAI. “Our Compound AI systems are
designed to empower enterprises with adaptable, energy-efficient solutions that
transform CX. With this investment, we’re excited to scale our technology and make
our vision of HolistiCX a global reality.”
Furthermore, AI-powered analytics platforms can continuously monitor customer interactions across various channels, offering real-time insights that were previously unattainable. This immediacy not only accelerates the response to customer feedback but also enhances the ability to make data-driven decisions. Moreover, the scalability of AI solutions ensures that businesses of all sizes can leverage this technology to stay attuned to their customers' voices.
Natural Language Processing (NLP) and machine learning have the ability to sift through vast amounts of voice data — from call recordings to social media posts — with unparalleled speed and accuracy. NLP enables the decoding of human language, allowing AI to understand, interpret, and even respond to customer feedback in a human-like manner. This goes beyond mere word recognition; AI can grasp context, sentiment, and even the subtleties of language, such as irony or humor.
Empowering Sustainable AI for Global Markets
Empowering Sustainable AI for Global Markets ToumAI’s Compound AI
architecture is not only groundbreaking in its agility but also in its commitment to
sustainability. By fine-tuning and optimizing existing models, ToumAI reduces computational overhead and minimizes environmental impact while maximizing
efficiency and precision.
“Our team’s strong research background, with multiple published papers on AI and
CX, underpins our ability to innovate and solve real-world challenges,” added Imade Benelallam, Chief Technological Officer. “This dedication to research and development is a cornerstone of our success.”
“Emerging markets and diverse societies demand CX solutions that can adapt to
their
unique complexities,” noted Uwem Uwemakpan, Head of Investments at
Launch Africa. “ToumAI’s innovative approach to Holistic CX is setting a new standard for how businesses can engage meaningfully with their customers. We’re proud to support their journey.”
“In a world where AI advancement has been dominated by the US, China, and to a lesser extent Europe, we are proud to be building an important AI application layer from Africa for global markets,” said Youcef Rahmani, Chief Operating Officer
of ToumAI. “By leveraging Africa’s unique diversity and the immense talent of its youth, we aim to not only develop groundbreaking technology but also build AI skills and empower local talent. We're proving that innovative global solutions can emerge from Africa.”
Driving Innovation and Global Expansion
Driving Innovation and Global Expansion The €1 million investment will enable
ToumAI to :
• Advance product innovation: Enhancing the HolistiCX suite with
new capabilities for enterprises worldwide.
• Expand geographically: Growing from our African base to serve emerging and developed markets globally.
• Build a world-class team : Attracting top talent to support rapid growth and innovation.
Enterprise Partnership Program
ToumAI invites forward-thinking enterprises worldwide to join its partnership program, offering:
● Customized pilot programs tailored to specific industry needs
● Priority access to new features and capabilities
● Dedicated enterprise support and integration assistance
● Co-development opportunities for industry-specific solutions
About ToumAI Analytics
ToumAI Analytics is a pioneer in Holistic CX, leveraging AI to adapt customer
interactions & understanding across languages, cultures, generations, and emotional
profiles. The company’s Compound AI architecture delivers tailored, efficient, and
sustainable solutions, empowering businesses to transform customer experience in
multicultural and multilingual markets. ToumAI’s innovative work has been recognized by programs like Intel Liftoff and Nvidia Inception, affirming its position as a leader in AI-driven CX transformation.
For enterprise partnerships and pilot programs, contact: oumaima@toum.ai
For more information, visit toum.ai.
About Launch Africa
Launch Africa is a leading Pan-African VC fund solving the significant funding gap in
the Seed and pre-Series A investment landscape in Africa. With a decade-long track
record of venture building alongside some of the smartest founding teams in Africa, we
back startups across multiple sectors, regions, and products that tackle the most
meaningful challenges on the continent.
As of January 2025, our Fund II has invested in 22 innovative startups across 11
African countries, including companies like Lengo, Kredete, Octavia Carbon, and Paps
Logistics, among others.
